Category Archives: Search Engine Optimization (SEO)

Five Off-page SEO strategies you can use now

Off-page search engine optimization tactics

Search Engine Optimization (SEO) refers to the techniques that people use to improve the rank of their website on popular search engines like Google, Bing, Yahoo, and more. Ranking higher on these search engines is key to visibility. In short, the higher you rank, the more likely a user will click on your website’s link and visit your page.

SEO is not a new concept, nor is it a static one. As you can imagine, with the creation of more and more websites every day, ranking is very competitive. Search engines constantly update their algorithms to ensure that the right pages rank the highest.

SEO techniques can be broken down into two categories: On-page SEO and Off-page SEO. On-Page SEO describes techniques that are directly implemented on your website, including new content, links, tags, and descriptions to your page. Off-Page SEO techniques are not directly implemented on your website, but can help bring attention to it and build its online reputation. When both On-page SEO and Off-page SEO techniques are implemented, you have a better chance of ranking over your competition.

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Search engine optimization

On-page search engine optimization tactics

Here at A Graphic Advantage!, we’ve been working on our own Search Engine Optimization (SEO) strategy. It’s helping potential customers find us when they search. Phone calls and emails have started to pick up. We like that, and we’re willing to bet that you’d like that to happen at your own business. So we went and created an SEO plan that works. It includes On-page SEO (which is introduced below) and Off-page SEO (which we’ll talk about in another blog post).

On-page SEO services include work done to content and code on the actual pages of your website (hence the name On-page). Here’s what we learned about it.

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Website design Riverside

Today I decided to see how we ranked on Google. I searched Riverside web design and found us on page nine. That is dumb. I typed in Riverside website design and my company appeared on page four. That was slightly smarter than dumb, but… not by much. Searching website design Riverside displayed us on page five. Oops. Got worse again. And then I tried one more term: Web design Riverside. Pfft. It showed us on page seven.

Totally ridiculous.

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