STEP THREE - COLOR
Color adds voice to your identity. Choose gentle hues of green, blue, and lavender to give softness to, say, a day-spa. Decide on vibrant reds and strong, solid blacks that say action and excitement - what better words to describe, say, a driver's club.

Our client knew from the get-go that they wanted red and black. We gave them eight choices in three distinct styles. Even though they had the option for further revision, one of the eight was perfect as-is. The coloring of the top-right design sent a convincing message to them and their customers. The bold, red C stands for club and that's what this business is all about - a select group of discerning drivers wanting to enjoy precision machinery.