STEP FOUR - THE BUSINESS CARD
Often times, your business card is the first impression your company makes on your customers. It's often the one thing they hold on to for later reference. All the lettering standards used for other stationery and advertising materials come from this card.

The Driver's Club still wanted a tachometer - they liked the imagery and they liked the clarity. No one would confuse their kind of driver with the ones used in the game of golf. We provided five distinct choices and included a tire track graphic to further drive the point home. Turns out that the tread mark made the design a little busy. They opted for the top right design with slight modifications. See the next page for the final product.