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Chances
are, one of the things going through your mind when you
want to buy something is "what's in it for me
– what do I get out of this?"
It's likely that your best customers think the same way.
Maybe they want to buy your stuff to be seen as cool. Maybe
they want to give their family the best. Maybe they just
want to make sure they're not getting ripped off when they
hand their hard-earned money to you.
Develop
relationships based on trust and honesty with your customers
One way is to use this tested advertising method: Tell your
customers about problems in your industry. Tell them how
you solve those problems. Tell your customers exactly what
to expect out of your products. Tell them why they're better
than anyone else's. And now, what could be the most important
part – tell your customer what you'll do if your products
don't live up to their expectations. Tell them with ads,
marketing tools, and branding written and designed by our
experts.
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We'll
work with you to determine the real value of your product
and, consequently, the real value of your brand. A
Graphic Advantage! specializes in ads, catalogs,
brochures, branding, corporate identity, and web sites that
get to the heart of what you have to offer.
See
a tested method for building bonds of trust with your customers
I've
linked an ad we've produced for B&D Designs. Here's
how it works: The headline comes right out tells their customers
what's in it for them – new kitchen counters in one
day. The tag below promises to tell them how. The sub headlines
tell a story all by themselves. The body uses language that's
easy to read and understand.
Right
off the bat, B&D talks about a huge problem in the countertop
replacement industry: your kitchen can be torn up for a
long time. They solve the problem with one-day construction
and describe exactly how it works – the phone call,
the free estimate, and the actual installation.
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Here
comes the guarantee: $507 off if B&D takes longer than
one day. As a bonus for B&D, the part about the original
work order protects them from being taken advantage of by
their customers. If someone requests a special faucet at
6:30 pm during construction (in hopes of getting $507 off
because the job won't be finished in a day), it's very easy
for B&D to say: "We'd be happy to do that. It's
not on our original work order so let's schedule it for
another day."
So,
there you have it. The benefit has real value to the customer,
the guarantee is meaningful, plus, B&D is protected.
Now,
you can use tested methods for your own company
Call
our experts at A Graphic Advantage!
today. We'll work with you to determine what you have to
offer your customers. We'll write in words that are easy
to understand. We'll produce advertising materials with
measurable response.
(951) 786-4178
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