Off-page search engine optimization tactics
Search Engine Optimization (SEO) refers to the techniques that people use to improve the rank of their website on popular search engines like Google, Bing, Yahoo, and more. Ranking higher on these search engines is key to visibility. In short, the higher you rank, the more likely a user will click on your website’s link and visit your page.
SEO is not a new concept, nor is it a static one. As you can imagine, with the creation of more and more websites every day, ranking is very competitive. Search engines constantly update their algorithms to ensure that the right pages rank the highest.
SEO techniques can be broken down into two categories: On-page SEO and Off-page SEO. On-Page SEO describes techniques that are directly implemented on your website, including new content, links, tags, and descriptions to your page. Off-Page SEO techniques are not directly implemented on your website, but can help bring attention to it and build its online reputation. When both On-page SEO and Off-page SEO techniques are implemented, you have a better chance of ranking over your competition.